We are interviewing a vegan based company today, Evolotus, and wanted to get more information about their company and what they do. Let’s thank them for taking the time to share with us!
Kezia Jauron & Gary Smith, Evolotus PR
Why did you choose to open this company?
We worked in PR, advertising, and marketing for many, many years before starting our own firm. We took what we got out of our careers and combined it with our passions, so our agency is a form of activism for us. Our company, Evolotus combines our professional skills and our personal values as vegans, animal activists, political progressives, environmentalists, yoga practitioners, spiritual seekers and conscious consumers.
What is your mission?
Our mission is serving socially beneficial clients like nonprofits, documentary films, companies making vegan foods and products, authors, and advocacy campaigns, to help them tell their stories, gain visibility and raise funds to carry on their work. To do that we educate the market and the public, we raise awareness, we make people think and feel differently than they did before.
We liked the name taken from Lotus, can you tell us about it?
The company name, Evolotus, was our effort to unite the scientific concept of evolution with the symbolism of the lotus, representing enlightenment and spiritual growth. What we want to communicate is that our consciousness must evolve in order for humans, animals, and the earth to progress and survive.
What do you want to accomplish with this company?
In order to save animals, the vegan and animal rights communities need to get our messages out to the unconverted and into the mainstream. We choose to use media to do this because we feel we can reach the biggest possible audience.
Where are you based out of?
We live and work in Los Angeles, California in the U.S.
Do you work both locally and internationally?
Yes, although we mainly work with North American media and clients. Some of our clients’ stories have been covered in international news.
Are you guys Vegan or Vegetarian? Why?
We’re vegan for ethical reasons. We perceive veganism as a social justice movement, as opposed to a dietary plan. Veganism is an ethical philosophy that prohibits the use of animals for food, clothing, entertainment, scientific “research,” labor and pets.
Kezia: I’m half Italian, and this year I perfected homemade pasta without egg. I’ve made some great ravioli. I also love making pizza. I make excellent vegan deviled eggs, and people are shocked at how much they remind them of the deviled eggs they used to eat.
Gary: I absolutely love a great vegan Reuben and anything with salve-free chocolate.
Right here at home with our dogs and our cat. We have two beagles who were rescued from an animal testing laboratory, Frederick and Douglass, and since they’ve been with us we really don’t stray too far from home anymore.
Anything you want to add?
Whatever someone’s skills may be, you can use those skills for a purpose. You can use your skills for animals. If you’re an attorney, you can practice animal law. If you’re a web designer, you can make sites for animal organizations. If you’re a teacher, you can sponsor the animal rights club at your school. And as you know, if you’re passionate about vegan food and traveling, you can build a blog or website around that.
Many of the organizations and companies we work with are in the same basic position as we are: they’re people who have a passion for something and are trying to change the world. We appreciate every single person doing this kind of work.